Brands have no data for
80% of emerging market sales.

By digitizing Wholesalers and Retailers on the mom&pop digital platform we deliver real‑time, SKU-level sell‑out data from neighborhood shops - where your market share is won or lost.

FMCG Product Universe

53,721 bar-coded SKUs entered onto the mom&pop platform by outlet Users.

Sales volumes

Annualized sales value of Retailers using the mom&pop platform has already reached $7m.

Fast growing Retailer base

The rate of new Outlets digitizing on the mom&pop platform is increasing by 75% per week.

The data gap on 80% of your sales Outlets is costing you market share.

Zero Visibility

Your #1 channel is still paper based - leaving Brands blind to market share, distribution, pricing, share of shelf and competitor position.

Leaking Promo Spend

Nearly 75% of all trade promotions in emerging markets fail to break-even. Which ones are working, and which are wasting budget?

No Performance Feedback

Absent actionable data from your biggest channel it's impossible to pinpoint where things are working, and what's blocking growth.

The mom&pop Solution.

From offline general trade to clean, live data insights.

SKU transaction level data.

Our platform enables shop owners to digitize all incoming stocks and outgoing sales - letting you see true Brand performance.

Real-time insights on your desktop.

Aggregated data are processed into actionable insights you can access via desktop or mobile whenever, wherever.

See the Trade any way you want.

From category trend to market share, pricing and margin, baskets and seasonality, spliced by geography, time and channel.

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Why it works.

Like all businesses mom-and-pop shops want to make better decisions and earn more profit.

From calculators to the 21st century.

We have built a retailer platform that enables offline neighborhood businesses to digitize in just 4 hours.

Simple and powerful.

Retailers and Wholesalers can now track all stock levels, sales, pricing and margin, and see business performance for the first time ever.

Turning small businesses into Smart Businesses.

Retailers are saying goodbye to out-of-stock, slow moving products, and margin erosion, and now experiencing rising profits that comes from better business management.

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Ready to see your real Brand performance?

Let's set up a live demo to demonstrate how we can support your growth.